When it comes to online advertising, it is important to have a solid and scalable marketing strategy.
At the same time, is one of the main features of the SEM, that the efforts of competition affect the performance of your online campaigns more than with traditional marketing methods.
How to beat your competitors, you must first know what their strategies are. Ideally, you also connect the dots between ads, offers, landing pages and social media accounts.
There are several ways to learn more about your competitors’ advertising campaigns. Here are five that I have used that are useful and effective.
- AdWords auction Insights
The auction Insights report is in an AdWords campaign or ad group level are retrieved, and gives you valuable information about what other companies are bidding on your keywords in your geographic target markets. In addition, she shows her impressions share, compared to your own, as well as how often (in percent) that showed you and your competitors at the top of the page above the fold significance.
While these findings may be helpful, they can easily be misinterpreted. For example, the impression share of a large global company and a small local business could be significant. So could be the reasons for advertising. Not all companies are for uncomplicated conversions looking to AdWords, or have large budgets for brand campaigns on the Google search network, the lead share in a great impression.
- AdWords Ad Preview Tool
The Google AdWords Ad Preview Tool is underestimated. The tool allows you to compare and display of specific competitors such as displaying various competitors with one another and to see their own, at least on the first page of Google.
You could see that if you were as your geographic target market in the same position without the Ad Preview tool? Absolutely not. Could you see how your ad compared without this tool, if you do not use Google in the area you were targeting? Of course not.
Here is where the ad preview tool comes in many companies assume their competitors are advertising where they are, but they might be confused – therefore does not have the main function provides the tool. Pretending to be somewhere else and displaying search results from Google as someone else at a different location.
SEMrush is useful for a variety of reasons, but especially when it comes to keyword-level strategies to the analysis of your competitors.
When entering into a particular keyword provides the platform that provide you with the top companies on their respective shows and compares offers to pay organic traffic. The best part? SEMrush shows these results for concrete competitors and it enables you to paste a URL to track down the specific ad creative and landing pages.
- Social Media
Nowadays, cross-channel advertising is becoming increasingly popular. Chances are your competitors are optimizing and integrating their advertising campaigns as you are reading this. One way to learn more about your competitors’ strategies is to analyze their social media efforts.
Hashtags, publishing times, channel art, color psychology and the percentage of original versus other people’s content all play a big part when it comes to social media strategies. By keeping track of social media activities, you can compare your own, and draw conclusions to your advantage.
- Website Layout And Design
Mobile landing pages are easily overlooked when it comes to landing page analysis, opening up new opportunities for those who are thorough. As mentioned at the Google Partners All-Stars Summit 2014 at Google’s headquarters in Mountain View, California, mobile conversion rates are most influenced by the following five topics:
Homepage and Navigation
Instead of using responsive templates or designs, take the time to create a custom mobile site that incorporates small changes and, in return, generates more conversions. Some beginning changes could include mobile menus, visual calendars, forms above the fold, automatic zoom for form fields and real-time field error notifications.Read more at the source